Job ad examples per technical role: templates that work

There is no fixed length. A good job ad says what someone will do, who you are looking for, what you offer, where the work is and how to apply, and stays readable on a smartphone. Cut general sentences that fit any vacancy: they say nothing about your role.

Per role: what candidates care about →

A pay range helps: candidates see straight away whether the move is worth it. Article 5 of the European pay transparency directive also gives applicants the right to learn the starting pay or its range from the prospective employer, for instance in the job ad or before the interview. How Belgium sets this out in its own law depends on the transposition. Why a range works is explained in our article on pay transparency.

Read the article on pay transparency →

Source: Richtlijn (EU) 2023/970 over loontransparantie, artikel 5 (read on 2026-10-23).

Google reads vacancies from structured data (JobPosting) on the page where the vacancy is published, and says itself that it does not guarantee they appear in search results. The gross salary (baseSalary) is a recommended field there, not a required one. Whether your vacancy shows up in Google therefore depends on your own site or the platform you publish on, not on the text alone. Our hiring pages show per role what the market pays and how scarce the profile is.

To the hiring pages per role →

Source: Google Search Central, Job posting (JobPosting) structured data (read on 2026-10-23).